E-commerce and web design go together, but unless you have experience and skills in both fields, you may find that you have issues with a seamless, fully functional integration of both key marketing elements. You'll need web designing skills, or the hired skills of a web designer, in order to build the foundation of your website and design it.
Aside from that, you'll also need an e-commerce platform if you want to monetize your website and sell products or services directly from it. Fortunately, even if you aren't skilled in both, Network Solutions offers ecommerce web design services, that may just fit with your needs.
When deciding how you will set up your website for e-commerce, consider first the layout. Most online store layouts are designed in a grid fashion, with a narrow left or right column used in conjunction with a large header to brand the store and provide navigation, and the significant white space left over used for the grid layout of goods and services. While this layout may vary from store to store, generally this is the general layout that is used, since it draws the visitor's eye directly to the products and services that are being sold.
E-commerce can be a lucrative choice for many businesses, even if you already have offline store fronts. Of course, it's important that you make sure that both offline and online stores match in terms of branding and consistency and pricing of products and stock. And for your online storefront, you'll want to do some search engine optimization and social media promotion in order to ensure that you rank highly with search engines, and that potential shoppers can find you easily.
The nice thing about outsourcing a company to handle the majority of your web design and e-commerce needs is that there is no guess work. While you may invest more than you would if you invested the time and skills of yourself or one of your own staff, the obvious trade off is professional, high quality design, a fully integrated and working storefront, and the ability to track sales, profits, and inventory from the administrative back end of the website.